Photography: Palm Studio
Lada is a studio that combines the architecture’s seriousness with the warmth of interior design in all its projects. Professionalism and excellence united for creating elegant, warm indoor spaces.
The "Organic Elegance" is the main concept that defined the graphic work to create Lada’s identity.
The goal was to achieve an elegant and timeless wordmark with an organic touch, but without falling into exaggerated visual resources or extreme shapes.
In order to achieve this, we worked on the two "A" letters as part of their naming and we used them to support the "organic" concept. We draw wavy shapes that bring to mind not only the waves the wind creates on the Mediterranean sand, but also the waves of wood grain.
The waves present in the two A's also help to extract a minimalist and recognisable symbol that allows us to summarise the concept of "Organic Elegance" and to convey the project’s strategic values.
The result is a simple and elegant identity that helps Lada to be positioned and convey its value proposition.