Naming / Brand claim
Photography: Bacon Studio
Ceramic studio: Cuit
We had an opportunity to create a limited edition of natural scented candles on a project collaboration with CUIT Ceramic atelier. The main idea was to produce a vegan candle with soy+coconut waxes and natural scents, in a ceramic jar that would make the product last after burning out. We proposed a totem-like design in which different ceramic pieces are superimposed. Pieces that fit together and play with colour combinations. Once the candle burns out, the ceramic jar works as a decorative item, a handmade piece from a local artisan ceramics workshop.
In order to give life to this project, we worked on the naming + claim: Minnna "Natural, sculptural candles".
We built the identity from the concept of elegance and simplicity to achieve a “sober minded” logo design that would enable us to extract a symbol that works as a complementary way in the brand's visual system.
On the logo design, we worked with the Woodland font by Pangram Pangram as this font offers timeless style, soft and rounded shapes.