In the Valencian district of Ruzafa you can discover "Zalamero", a bar characterised by its vermouth hour and Mediterranean cuisine. The architecture and interior design studio in charge of the refurbishment project (DG Arquitecto) contacted us to design the bar's visual identity. Our challenge was to ensure the brand’s entire graphic visual identity was in harmony with the new interior design.

We worked on the identity taking as a reference the simple and clean lines of the premises’ architecture: luminosity and finishing touches minimalism. We designed a large logo with personality that stands out on an indoor corporeal sign placed on the main bar, also being the protagonist in the corporate branding elements (menus, coasters, cards...).

We used typography as a basis for graphically playing with the letters, thus achieving a noticeable identity with character.